Butterball
Care hard. Cook Easy | Carried Away
Brand
Date
May 2026
Description
Butterball’s 'Care hard. Cook Easy | Carried Away' campaign highlights the versatility of ground turkey through a series of commercial spots. The project features two characters in domestic settings, moving between grocery store aisles and home kitchens to demonstrate prepared turkey dishes. Developed in partnership with Carmichael Lynch, the campaign utilizes a clean, live-action technique with warm, natural lighting to create an accessible and upbeat tone. The creative execution focuses on culinary presentation and interaction, emphasizing ease of preparation in varied environments.
Style
Commercial, Clean, Vertical
Industries
CPG / Packaged Food
Color
Golden Yellow
Royal Blue
Context
TVC / TV Commercial
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