Butterball
Care hard. Cook Easy | Carried Away
Brand
Date
May 2026
Description
Butterball’s 'Care hard. Cook Easy | Carried Away' campaign highlights the versatility of ground turkey through a series of commercial spots. The project shifts between grocery store sampling interactions and domestic kitchen scenes, focusing on relatable culinary preparation and meal sharing. Developed in collaboration with Carmichael Lynch, the campaign utilizes a clean, live-action technique to showcase the product. The visual aesthetic is defined by bright, natural lighting and a warm, inviting atmosphere, emphasizing an accessible approach to home cooking and meal planning.
Style
Commercial, Clean, Vertical
Industries
CPG / Packaged Food
Color
Golden Yellow
Royal Blue
Context
TVC / TV Commercial
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