Butterball
Care hard. Cook easy | Phone Pass :20 Social
Brand
Date
May 2026
Description
Butterball’s latest social campaign, 'Care hard. Cook easy,' captures a relatable kitchen scenario featuring a home cook in a domestic setting. The 20-second spot employs a clean, lifestyle-focused aesthetic, leaning into natural light and live-action techniques to maintain an authentic, accessible tone. The project was developed by agency and production partner Carmichael Lynch, with additional production support from Max Cooper, Capital Media Company, and Goldlime. Post-production and visual effects were handled by Drive Thru and Company 3 New York, with sound design and music provided by Yessian Music.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Golden Yellow
Royal Blue
Background
Kitchen
Context
Social Media / Short Form Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.