Butterball Care hard. Cook easy | Phone Pass :20 Social 2026

About

Butterball presents 'Care hard. Cook easy', a social-first campaign for the brand's prepared food line. The 20-second spot features a domestic kitchen setting, leaning into a lifestyle aesthetic with clean, live-action production. Developed by agency and production partner Carmichael Lynch, the creative utilizes natural light to frame the talent. Post-production and sound design for the campaign were handled by Drive Thru, Company 3 New York, and Yessian Music, with additional production support from Max Cooper, Goldlime, and Capital Media Company.