Butterball
Care hard. Cook easy | Fit Check :25 Social
May 2026
Butterball’s 'Care hard. Cook easy | Fit Check' is a 25-second social commercial that leans into a lifestyle-focused approach for the food and beverage industry. Set in a modern, residential kitchen, the spot uses live-action technique to present a lighthearted moment between two women. The film utilizes natural light to create a warm atmosphere, emphasizing a playful tone throughout the short-form vertical creative. Production was handled by Carmichael Lynch, who also provided agency and creative direction, alongside Goldlime, Capital Media Company, and Max Cooper. Post-production and VFX were managed by Drive Thru and Company 3 New York, with sound design by Yessian Music.
Vertical, Commercial, playful, Warm
Natural light
CPG / Packaged Food
Kitchen
Social Media / Short Form Video
