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Butterball Care hard. Cook easy | Fit Check :25 Social 2026

About

Butterball’s 'Care hard. Cook easy | Fit Check' :25 social spot leans into a domestic, playful tone, showcasing the brand’s presence in a modern residential setting. Directed by Carmichael Lynch, the campaign adopts a candid, lifestyle-focused aesthetic. The spot features a lighthearted interaction centered around a kitchen environment, utilizing live-action techniques and natural light to maintain an approachable feel. The production incorporates sound design and music from Yessian Music, with post-production and VFX handled by Drive Thru and Company 3 New York.

Brand

Butterball

Credits

Carmichael Lynch
Agency / Creative
Carmichael Lynch
Production
Max Cooper
Production
Capital Media Company
Production Service
Yessian Music
Music / Sound

Industries

CPG / Packaged Food

Styles

VerticalCommercialPlayfulWarm

Techniques

Natural light
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