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Butterball Care hard. Cook easy | Gals :16 Social 2026

About

Butterball’s 'Care hard. Cook easy' campaign introduces a social-first approach to home cooking, centered on approachable, simplified meal preparation. This 16-second spot leans into a warm aesthetic, utilizing live-action techniques to showcase domestic kitchen scenarios. Produced by Carmichael Lynch, the creative direction emphasizes relatable delivery and expressive, direct-to-camera engagement. The vertical format is optimized for mobile social feeds, balancing practical culinary instruction with a bright, inviting interior production design.

Brand

Butterball

Credits

Carmichael Lynch
Agency / Creative
Carmichael Lynch
Production
Max Cooper
Production
Capital Media Company
Production Service
Drive Thru
Post Production / VFX

Industries

CPG / Packaged Food

Styles

VerticalCommercialWarm
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