Booking.com
Booking.com's cinematic travel campaigns and platform commercials across technology and apps
Featured Booking.com projects
This week's top Booking.com projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Booking.com · Bachelor Party
Booking.com explores the breadth of their property listings with the Bachelor Party commercial. The film follows a group of men celebrating in an unconventional setting, trading modern party aesthetics for 18th-century period attire within the confines of a historic European castle. Produced by SMUGGLER, the project leans into a cinematic, live-action technique to contrast the period costumes with the medieval dining hall setting. The visual execution utilizes warm, low-key lighting to highlight the stone textures and ornate details of the historic property, centering the narrative on the comedic interactions of the group as they experience their stay.
Booking.com · Have It All
Booking.com's 'Have It All' commercial campaign highlights the travel experience within a cinematic, live-action framework. The spot focuses on an interaction between two passengers seated in an airplane cabin, utilising warm, directional lighting to maintain a polished aesthetic throughout the scene. The production, supported by Arts & Sciences, leans into a candid narrative approach to showcase the brand's presence within the travel and hospitality sector.
Booking.com · Queue
Booking.com's campaign, titled Queue, contrasts the static environment of a mundane office with the freedom of travel. The commercial, produced for the travel booking platform, juxtaposes a weary group of people in a fluorescent-lit setting against the expansive imagery of a vineyard landscape and countryside getaway. Crafted by Zulu Alpha Kilo, the spot utilizes live-action technique to ground its narrative. Through a deliberate shift from desaturated, confined interiors to vibrant exterior sequences, the piece highlights the transition from everyday routine to hospitality experiences. Production was handled by Arts & Sciences, with post-production and visual effects provided by Ethos Studio.
Booking.com · Record Shop
Booking.com's Record Shop campaign for the travel booking platform sector navigates the transition from everyday routine to holiday escape. Directed by the team at Arts & Sciences, the commercial utilizes a live-action technique to bridge the gap between a quiet, indoor record store and a vibrant, sun-drenched beach landscape. The film leans into cinematic production values, moving from moody indoor ambient illumination to the brightness of natural daylight. Zulu Alpha Kilo led the creative direction, supported by production services from 24/7, post-production by Ethos Studio, and a custom soundscape composed by Human.
Booking.com · Big Game 2023
Booking.com's Big Game 2023 campaign features actress Melissa McCarthy in a high-production commercial centered on the versatility of travel accommodations. The narrative shifts between diverse settings, including coastal beach houses, poolside hotels, and mountain resorts, to showcase the brand's expansive rental property offerings. Produced with agency Zulu Alpha Kilo NY and Arts & Sciences, the spot utilizes cinematic live-action cinematography to transition through varied global landscapes. The work is defined by its vibrant aesthetic, incorporating humorous character moments and musical sequences to maintain a lighthearted tone throughout the production.
Booking.com · Somewhere Anywhere
Booking.com brings humor to the travel category with the Somewhere Anywhere campaign. Starring Melissa McCarthy, the commercial moves through a series of vignettes that showcase the breadth of the platform’s vacation rental listings, spanning everything from coastal beach houses to secluded mountain chalets. Developed in collaboration with agency Zulu Alpha Kilo and production company Arts and Sciences LA, the spot leans into a polished, live-action technique. The narrative highlights diverse accommodation styles through energetic performances and bright, character-driven production design.
Booking.com · Tina Fey Books Whoever She Wants to Be
Booking.com enlists Tina Fey for this multi-spot commercial campaign that explores the concept of holiday personas. The film features Fey navigating various vacation styles through a series of comedic vignettes, utilising body doubles to portray the diverse ways travellers interact with their destinations. Produced by MJZ with creative from Zulu Alpha Kilo NY, the project moves between diverse resort settings, from sprawling poolside terraces to tropical beach docks. The visual execution relies on polished commercial cinematography and warm, vibrant outdoor lighting to establish the distinct atmospheres of each travel experience.
Booking.com · Mural
Booking.com's campaign titled Mural highlights the ease of travel through a series of transitions between urban environments and leisure destinations. Produced by Arts & Sciences with creative direction from Zulu Alpha Kilo, the spot centers on a commuter who finds an unexpected escape by diving into a mural depicting a sunlit resort pool. The execution relies on live-action techniques and cinematic framing to bridge the gap between reality and vacation settings. Warm color grading enhances the visual shift from a busy bus stop to a calm, underwater environment, with sound design by Human anchoring the production’s atmosphere.
Booking.com · Screensaver
Booking.com introduces the Screensaver campaign, a commercial project that captures the contrast between a monochromatic corporate office environment and the vibrant escapes found on screen. Using a live-action technique, the film focuses on the shared experience of workers finding moments of levity amidst the daily routine. Developed by agency Zulu Alpha Kilo, the production features a clean, cinematic aesthetic that leans into a humorous tone. The work was brought to life through a collaboration between Arts & Sciences, 24/7, and the team at Ethos Studio for post-production, with sound and music provided by Human.
Booking.com · Live Curious
Booking.com explores the theme of global discovery in its 'Live Curious' advertising campaign. The commercial features a montage of travelers engaging with diverse local cultures, ranging from unique accommodation stays to wildlife encounters and immersive dining experiences. Produced by FRANK, the project employs cinematic framing and vibrant color grading. This live-action campaign highlights the spontaneity of travel within the travel and hospitality sector.
Booking.com · Tik Tok
Booking.com leverages a vertical, short-form format for this digital campaign, designed to capture attention on mobile platforms. Produced by Ginger Whippet Films, the work intercuts live-action sequences of domestic travel preparation with integrated digital graphic elements and UI overlays. The project channels a clean aesthetic, using VFX / visual effects to highlight core platform features such as travel missions and accommodation options. This commercial content focuses on functional utility through a familiar social media interface.
Booking.com · Tik Tok
Booking.com explores the ease of travel planning in this vertical commercial, focusing on the transition from initial digital booking to the physical experience of a resort getaway. The piece follows a protagonist navigating home environments before arriving at a poolside setting. Produced by Ginger Whippet Films, the work utilizes a blend of live-action technique and integrated VFX to overlay gamified mission elements and digital icons. The aesthetic remains clean, using bright lighting and animated confetti to emphasize the movement between travel discovery and destination.
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