Booking.com's Record Shop campaign for the travel booking platform sector navigates the transition from everyday routine to holiday escape. Directed by the team at Arts & Sciences, the commercial utilizes a live-action technique to bridge the gap between a quiet, indoor record store and a vibrant, sun-drenched beach landscape.
The film leans into cinematic production values, moving from moody indoor ambient illumination to the brightness of natural daylight. Zulu Alpha Kilo led the creative direction, supported by production services from 24/7, post-production by Ethos Studio, and a custom soundscape composed by Human.
