Booking.com: Big Game 2023

Feb 2023

Booking.com's Big Game 2023 campaign features actress Melissa McCarthy in a high-production commercial centered on the versatility of travel accommodations. The narrative shifts between diverse settings, including coastal beach houses, poolside hotels, and mountain resorts, to showcase the brand's expansive rental property offerings. Produced with agency Zulu Alpha Kilo NY and Arts & Sciences, the spot utilizes cinematic live-action cinematography to transition through varied global landscapes. The work is defined by its vibrant aesthetic, incorporating humorous character moments and musical sequences to maintain a lighthearted tone throughout the production.

Humorous, Horizontal, Cinematic, Clean

Residential Building

TVC / TV Commercial