Booking.com
Live Curious
Brand
ProjectLive Curious
Date
Jan 2026
Description
Booking.com explores the spirit of exploration in their latest advertising campaign, 'Live Curious.' The project captures a montage of travelers engaging with diverse environments, ranging from unique local accommodations to wildlife encounters and spontaneous cultural interactions. Produced by FRANK, the campaign employs cinematic framing and vibrant color grading to ground its narrative in a sense of discovery. The execution leans into a classic live-action technique to translate the varied experiences of global travel into a cohesive commercial format.
Style
Horizontal, Commercial, Cinematic
Industries
Travel Booking Platforms
Context
TVC / TV Commercial
Associated creatives
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