Booking.com
Mural
Brand
ProjectMural
Date
Jun 2026
Description
Booking.com explores the transition from urban heat to leisure in its 'Mural' campaign. The spot follows a traveler at a city bus stop who finds escape by stepping into a painted wall mural that depicts a resort swimming pool. Developed with agency Zulu Alpha Kilo and production house Arts & Sciences, the commercial utilizes a live-action technique to bridge the gap between reality and digital world-building. Cinematic framing and warm color grading define the visual identity, while sound design by Human grounds the surreal sequence.
Style
Horizontal, Cinematic, Warm
Industries
Travel Booking Platforms
Color
Burgundy
Cream
Background
Street
Context
TVC / TV Commercial
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