Vodafone

Vodafone · Brand Campaign 2026 15"

Vodafone’s 15-second spot for their 2026 brand campaign highlights the provider's connectivity through a cinematic lens. The production centers on a woman in a vibrant red dress interacting with an emu within an expansive, arid desert landscape. The film leans into a live-action technique, utilizing drone footage to establish the scale of the environment before shifting to ground-level shots. The aesthetic is defined by warm, natural daylight and wide-angle framing, capturing the open sky and arid terrain.

Vodafone · First Night Only

Vodafone’s First Night Only campaign captures the energy of a live performance by artist Genesis Owusu. The film utilizes a vertical format to document the immersive environment of a concert, focusing on the interplay between the artist on stage and the audience. The production leans into high-contrast aesthetics, utilizing neon stage lighting to define the club space. The execution incorporates action-oriented cinematography and cinematic framing to bridge the gap between a live music experience and digital capture, highlighting how fans interact with the performance through their smartphones.

Vodafone · Do it Like Reggie

Vodafone’s 'Do it Like Reggie' commercial centers on the integration of mobile technology within the domestic sphere. The film follows a central character in a home kitchen setting, emphasizing the ease of capturing and uploading digital content via smartphone. Produced by Believe Media US, the campaign utilizes warm indoor lighting to establish its aesthetic. The live-action technique highlights the intersection of modern telecommunications and everyday user behavior.

Vodafone · Did You Get My Mural? - Annika

Vodafone explores connectivity in this spot titled Did You Get My Mural? - Annika, which highlights the relationship between two individuals through urban-scale storytelling. Featuring live-action technique, the narrative centres on a digital mural that bridges the gap between generations. The project was created by Howatson+Company, with media placement managed by Apparition Media. The execution utilises cinematic visuals and natural daylight to capture a clean, grounded aesthetic in an urban setting.

Vodafone · Did You Get My Mural? - Tyla

Vodafone’s campaign, Did You Get My Mural? - Tyla, follows a young woman as she discovers a large-scale, hand-painted message from her mother in an urban setting. The film transitions between street-level exterior shots of the artwork and dialogue between family members to ground the narrative in a realistic environment. Developed by agency Howatson+Company with production support from Apparition Media, the project utilizes a cinematic, live-action technique. The film is presented in a vertical format, focusing on the discovery of the mural against a brick building in a natural daylight setting.

Vodafone · Did You Get My Mural? - Pookie

Vodafone explores connectivity in its latest campaign, Did You Get My Mural? - Pookie. The spot features an individual interacting with a large-scale street mural that prompts a phone call, bridging the gap between urban art and digital communication. Developed by Howatson+Company, the film utilizes live-action technique and cinematic framing to capture the reaction to the mural. The narrative moves between exterior city footage and indoor environments, highlighting the mobile connection at the core of the piece. Apparition Media provided media support for the project.

Vodafone · Roaming

Vodafone explores connectivity in this commercial, 'Roaming,' which leans into a vibrant, high-energy aesthetic. The spot features a woman addressing the camera directly from a central public fountain, contrasted against a classical backdrop and the bustle of a sunlit square. The execution relies on a live-action technique, utilizing bright natural light to achieve a clean, commercial look. The project was developed by Howatson+Company, with production managed by Caviar and post-production and visual effects provided by Heckler Sydney.

Vodafone · Brand Campaign 2026 30"

Vodafone · My #First smart rugby team

Vodafone highlights the dedication of the AS Rugby Milano team in this commercial spot. The film captures the intensity of evening training sessions, focusing on players in red and white athletic gear navigating the pitch under stadium lights. The production, handled by Ginger Whippet Films, leans into a cinematic, desaturated aesthetic. High-contrast lighting from the floodlights defines the atmosphere, framing the team's preparation and movement in a live-action technique.

Vodafone · Modern Family

Vodafone’s 'Modern Family' campaign captures a series of intimate moments and group interactions, illustrating the role of digital connectivity in contemporary life. Produced in collaboration with TBWA\Amsterdam and 100%, the film features a cross-generational montage ranging from VR gaming and casual gatherings on the water to spontaneous outdoor activities and shared celebrations. The project leans into a warm aesthetic, utilizing live-action capture techniques that prioritize candid movement and interpersonal rapport. By maintaining a focus on natural light and vibrant color grading, the visual narrative centers on the everyday use of personal technology within family and friend circles.

Vodafone · 40 Years of Christmas on The Nation’s Network

Vodafone celebrates four decades of connectivity with this holiday-themed campaign, tracing the evolution of communication through the lens of Christmas memories. The film explores the transition from landlines to early mobile technology, grounding its narrative in the domestic and suburban settings of past eras. Produced by SMUGGLER UK and developed by agency Leo Burnett UK, the work employs a cinematic, live-action technique to highlight shifting trends in fashion and home decor. The narrative emphasizes the role of the network in facilitating festive connection across forty years, supported by sound design from 750mph and Wake The Town, with visual effects delivered by The Harbor Picture Company and Black Kite Studios.

Vodafone · Utopia

Vodafone presents 'Utopia,' a commercial campaign exploring business connectivity and team workflows across diverse professional environments. The production moves through a series of connected scenarios, from retail spaces and construction sites to modern offices, utilizing a vibrant red color palette to unify the narrative. Directed by Riff Raff Films, the work emphasizes digital integration and collaborative communication. The visual execution relies on warm interior lighting and live-action techniques to portray how technology links team members across disparate locations.