Vodafone

Mar 2026

Vodafone brings a high-energy perspective to the live music experience with the First Night Only campaign. The project centers on a performance by artist Genesis Owusu, captured in a vibrant concert setting that leans into a distinct cinematic aesthetic. The edit employs high-contrast neon lighting to define the space, oscillating between close-up shots of the artist and the audience interacting with their smartphones. Howatson+Company managed the production, creative development, and post-production, while Level Two Music handled the sound design for this vertical-format media entertainment project.

Vertical, Action, Cinematic, Neon

Streaming Platforms

Nightclub

TVC / TV Commercial