Vodafone
Did You Get My Mural? - Pookie
Brand
Date
Jul 2026
Description
Vodafone’s latest campaign, Did You Get My Mural? - Pookie, leverages live-action technique to bridge the gap between static outdoor media and mobile connectivity. The narrative follows a character navigating an urban landscape, interacting with an interactive mural that prompts a real-time phone call. Developed by Howatson+Company, the creative execution transitions between exterior street footage and intimate indoor settings. The project utilizes vertical framing to enhance the viewing experience on mobile devices, maintaining a cinematic quality throughout the sequence.
Style
Vertical, Action, Cinematic
Industries
Telecommunications
Color
Medium Grey
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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