Vodafone’s campaign, Did You Get My Mural? - Tyla, follows a young woman as she discovers a large-scale, hand-painted message from her mother in an urban setting. The film transitions between street-level exterior shots of the artwork and dialogue between family members to ground the narrative in a realistic environment.
Developed by agency Howatson+Company with production support from Apparition Media, the project utilizes a cinematic, live-action technique. The film is presented in a vertical format, focusing on the discovery of the mural against a brick building in a natural daylight setting.
