Vodafone: Did You Get My Mural? - Tyla
Brand
Date
Jul 2026
Description
Vodafone’s campaign, Did You Get My Mural? - Tyla, follows a young woman as she discovers a large-scale, hand-painted message from her mother in an urban setting. The film transitions between street-level exterior shots of the artwork and dialogue between family members to ground the narrative in a realistic environment. Developed by agency Howatson+Company with production support from Apparition Media, the project utilizes a cinematic, live-action technique. The film is presented in a vertical format, focusing on the discovery of the mural against a brick building in a natural daylight setting.
Style
Vertical, Cinematic, Clean
Industries
Telecommunications
Color
Crimson
Navy
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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