Vodafone
Did You Get My Mural? - Tyla
Brand
ProjectDid You Get My Mural? - Tyla
Date
Jul 2026
Description
Vodafone explores personal connection in the campaign 'Did You Get My Mural? - Tyla.' Developed by Howatson+Company, the project captures the emotional response of a young woman discovering a large-scale hand-painted mural, featuring a heartfelt message from her mother. Executing the installation, Apparition Media transformed the urban facade into a central narrative device. The film balances street-level exterior shots of the mural against intimate, live-action dialogue sequences. Utilizing natural daylight to ground the project in reality, the work maintains a clean and cinematic aesthetic throughout.
Style
Vertical, Cinematic, Clean
Industries
Telecommunications
Color
Crimson
Navy
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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