United Colors of Benetton
Featured United Colors of Benetton projects
This week's top United Colors of Benetton projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project United Colors of Benetton · Benetton October 2023 Social campaign
United Colors of Benetton’s October 2023 social campaign presents a series of lifestyle fashion portraits centered on domestic intimacy and quiet minimalism. Captured by photographer Mattia Savio, the series utilizes soft natural light to emphasize the textures of seasonal knitwear and the brand’s signature apparel. The campaign features design direction by Andrea Incontri, with fashion styling by Margherita Moro, creating a cohesive visual identity across the imagery. Throughout the production, the aesthetic remains clean and understated, leaning into a neutral, warm color palette that anchors the subjects within minimalist bedroom settings. The creative team, including hair stylist Franco Gobbi and makeup artist Luca Cianciolo, maintains a soft, natural aesthetic that complements the campaign’s editorial tone. With casting by Simone Bart Rocchietti, the imagery highlights a relaxed, lived-in atmosphere, utilizing vertical framing and clean compositions for social media consumption.
Project United Colors of Benetton · Benetton Nov 2023 Social campaign
The United Colors of Benetton November 2023 social campaign presents a series of editorial-style imagery centered on coordinated apparel and accessories. Photographed by Mattia Savio, the visuals lean into a clean, minimalist aesthetic, with environments ranging from office interiors to elevator settings to frame the collection. Styling by Margherita Moro emphasizes sharp silhouettes and bold, rhythmic patterns, supported by polished grooming from hair stylist Paolo Soffiatti and makeup artist Luca Cianciolo. The campaign utilizes consistent, warm lighting to accentuate fabric textures and metallic details within the compositions.
Project United Colors of Benetton · SS 24 Lookbook
The United Colors of Benetton SS 24 Lookbook presents a collection defined by relaxed tailoring and coordinated palettes. Through the lens of photographer Mattia Savio and the vision of designer Andrea Incontri, the series blends contemporary high-street silhouettes with mid-century modern interior accents, creating a consistent visual thread across both adult and childrenswear segments. The imagery leans into a clean, minimalist aesthetic, frequently utilising natural light to emphasise fabric textures and earthy tones. The inclusion of Polaroid-formatted captures introduces a nostalgic, grainy texture that balances the more polished editorial portraits. By positioning subjects against vintage credenzas and tropical foliage, the work channels a warm, domestic atmosphere that highlights the collection's versatile wearability.
Project United Colors of Benetton · Benetton Fall/Winter 2024 Lookbook
United Colors of Benetton presents its Fall/Winter 2024 lookbook, a series of studio portraits that highlight the collection's focus on layered autumnal menswear. Creative direction from Andrea Incontri centres on the brand's signature use of vibrant color, textured knits, and plaid patterns, executed with a clean, editorial aesthetic. Captured by photographer Mattia Savio, the lookbook features models Juanel Hernandez and Modu Fall against neutral grey backdrops. The imagery leans into a clean, commercial style, utilizing bright, directional lighting to emphasize the weight of the winter outerwear and the interplay of different textiles. Casting by Simone Bart Rocchietti brings a contemporary edge to the styling, which pairs structured coats with accessories like fringed scarves and tote bags to showcase versatile cold-weather layering.
Project United Colors of Benetton · United Colors of Benetton Fw24 collection
United Colors of Benetton presents its FW24 collection through a series of fashion campaign images that highlight the brand’s signature use of bold color-blocking and layered knitwear. The visuals showcase sweaters, cardigans, and beanies in a palette of turquoise, lavender, mint green, and primary hues, set against neutral backgrounds to emphasize the rich texture of the wool garments. The project, photographed by Mattia Savio, utilizes clean studio lighting and soft light techniques to create an editorial look. The campaign features models including George Osborne and Youm Seunghoon, captured in a mix of full-body and portrait compositions that lean into a saturated and commercial aesthetic.
Project United Colors of Benetton · Different Together
United Colors of Benetton presents 'Different Together,' a high-street fashion campaign defined by a clean, minimalist aesthetic. The project features a series of editorial portraits and group shots that highlight the textures of knitwear and denim against bright, neutral studio backgrounds. Photographed by Geelherme Vieira, the campaign leans into a natural, approachable look through soft, even lighting and candid casting. Fashion editor and stylist Anna Carraro anchors the visual direction, complemented by grooming from hair stylist Paolo Soffiatti and makeup artist Giulia Cigarini. The imagery prioritizes a clean, editorial style, emphasizing individual portraits and collaborative group compositions.
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