United Colors of Benetton
Benetton October 2023 Social campaign
Oct 2023
United Colors of Benetton’s October 2023 social campaign presents a series of lifestyle fashion portraits centered on domestic intimacy and quiet minimalism. Captured by photographer Mattia Savio, the series utilizes soft natural light to emphasize the textures of seasonal knitwear and the brand’s signature apparel. The campaign features design direction by Andrea Incontri, with fashion styling by Margherita Moro, creating a cohesive visual identity across the imagery. Throughout the production, the aesthetic remains clean and understated, leaning into a neutral, warm color palette that anchors the subjects within minimalist bedroom settings. The creative team, including hair stylist Franco Gobbi and makeup artist Luca Cianciolo, maintains a soft, natural aesthetic that complements the campaign’s editorial tone. With casting by Simone Bart Rocchietti, the imagery highlights a relaxed, lived-in atmosphere, utilizing vertical framing and clean compositions for social media consumption.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Bedroom
Social Media / Short Form Video
