United Colors of Benetton

Nov 2024

United Colors of Benetton presents its Fall/Winter 2024 lookbook, a series of studio portraits that highlight the collection's focus on layered autumnal menswear. Creative direction from Andrea Incontri centres on the brand's signature use of vibrant color, textured knits, and plaid patterns, executed with a clean, editorial aesthetic. Captured by photographer Mattia Savio, the lookbook features models Juanel Hernandez and Modu Fall against neutral grey backdrops. The imagery leans into a clean, commercial style, utilizing bright, directional lighting to emphasize the weight of the winter outerwear and the interplay of different textiles. Casting by Simone Bart Rocchietti brings a contemporary edge to the styling, which pairs structured coats with accessories like fringed scarves and tote bags to showcase versatile cold-weather layering.

Vertical, Clean

High Street Fashion

Grey Seamless

Lookbook