United Colors of Benetton

Apr 2024

The United Colors of Benetton SS 24 Lookbook highlights the collection's focus on relaxed tailoring and coordinated sets. Captured by photographer Mattia Savio with creative design by Andrea Incontri, the series leans into a lifestyle-driven aesthetic that pairs clean studio compositions with nostalgic, retro-inspired interior styling. The imagery consistently employs natural light to emphasize the varied textures of denim, linen, and leather. Across the lookbook, a mix of vertical editorial portraits and square Polaroid-format captures defines the visual narrative. Scenes feature groups of models in monochromatic and neutral tones, accented by mid-century modern furniture and tropical greenery. The execution balances classic fashion editorial sensibilities with a playful, candid approach to styling.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Lookbook