Three models wearing matching denim outfits lounging on a tan leather sofa for United Colors of Benetton

Five models wearing neutral and sage green linen outfits pose together on a leather sofa against a white studio background.

Group of four people posing together on a leather sofa next to large green potted plants for United Colors of Benetton SS 24 Lookbook.

Young model holding a large green leaf while seated on a tan leather beanbag chair against a white wall.

Polaroid photograph of two male models in matching white outfits sitting on a brown leather couch on a textured carpet.

Polaroid photograph of four young models posing together in neutral casual clothing against a plain off-white indoor wall

Model in a black dress standing indoors next to a large potted plant and a modern bookshelf in a lookbook image

Boy in a navy shirt and trousers sitting on a mid-century wooden credenza wearing white sneakers with untied laces.

Child model wearing an off-white denim jacket and matching cargo pants leaning against a retro television on a wooden cabinet.

Young boy jumping excitedly on a brown leather armchair wearing a beige blazer, white shirt, light blue shorts, and white sneakers.

Blonde woman wearing a teal striped shirt holding an open book on her head indoors

Model wearing a light blue suit and sneakers standing in front of an orange leather sofa in a living room

Man wearing a light blue polo shirt with a white collar, posing behind large green leaves against a plain white background.

United Colors of Benetton SS 24 Lookbook 2024

About

The United Colors of Benetton SS 24 Lookbook presents a collection defined by relaxed tailoring and coordinated palettes. Through the lens of photographer Mattia Savio and the vision of designer Andrea Incontri, the series blends contemporary high-street silhouettes with mid-century modern interior accents, creating a consistent visual thread across both adult and childrenswear segments. The imagery leans into a clean, minimalist aesthetic, frequently utilising natural light to emphasise fabric textures and earthy tones. The inclusion of Polaroid-formatted captures introduces a nostalgic, grainy texture that balances the more polished editorial portraits. By positioning subjects against vintage credenzas and tropical foliage, the work channels a warm, domestic atmosphere that highlights the collection's versatile wearability.