United Colors of Benetton

Nov 2024

United Colors of Benetton presents its FW24 collection through a series of fashion campaign images that highlight the brand’s signature use of bold color-blocking and layered knitwear. The visuals showcase sweaters, cardigans, and beanies in a palette of turquoise, lavender, mint green, and primary hues, set against neutral backgrounds to emphasize the rich texture of the wool garments. The project, photographed by Mattia Savio, utilizes clean studio lighting and soft light techniques to create an editorial look. The campaign features models including George Osborne and Youm Seunghoon, captured in a mix of full-body and portrait compositions that lean into a saturated and commercial aesthetic.

Horizontal, Commercial, Clean

High Street Fashion

White Seamless

Advertising Campaign