United Colors of Benetton: Different Together

Feb 2025

United Colors of Benetton presents 'Different Together,' a high-street fashion campaign defined by a clean, minimalist aesthetic. The project features a series of editorial portraits and group shots that highlight the textures of knitwear and denim against bright, neutral studio backgrounds. Photographed by Geelherme Vieira, the campaign leans into a natural, approachable look through soft, even lighting and candid casting. Fashion editor and stylist Anna Carraro anchors the visual direction, complemented by grooming from hair stylist Paolo Soffiatti and makeup artist Giulia Cigarini. The imagery prioritizes a clean, editorial style, emphasizing individual portraits and collaborative group compositions.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign