United Colors of Benetton

Feb 2025

Different Together for United Colors of Benetton is a comprehensive fashion campaign that centers on individual expression through a clean, minimalist lens. Captured by photographer Guilherme Vieira, the series utilizes an editorial approach to highlight the brand's diverse cast across a range of studio portraits and group compositions. The visual language relies on soft, natural light and unbroken white backdrops to place the focus entirely on the subjects and their vibrant, multi-layered casual apparel. Fashion editor and stylist Anna Carraro delivers a cohesive aesthetic that spans everything from rich denim textures to bright, primary-colored knitwear. With hair styling by Paolo Soffiatti and makeup by Giulia Cigarini, the portraits maintain a polished yet approachable quality, emphasizing candid expressions and human connection. The project effectively channels a sense of community through stacked group arrangements and singular, direct-to-camera studies.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign