Turo
Featured Turo projects
This week's top Turo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Turo · Carfished
Turo’s campaign titled Carfished leans into the relatable frustrations of rental vehicle expectations versus reality. The commercial follows a protagonist as she navigates a underwhelming rental experience, using cinematic, live-action techniques to contrast digital advertising expectations with the vehicle she receives on-site. Developed with creative direction from agency L&C, the spot employs warm, clean lighting and careful color grading to ground the narrative. By focusing on the protagonist's reactions in a travel and hospitality context, the piece highlights the importance of vehicle transparency in the rental market.
Turo · Italy Barge
Turo’s 'Italy Barge' commercial campaign introduces a lighthearted narrative centered on the Italian automotive aesthetic. The spot utilizes drone footage to capture a high-angle overhead perspective of a floating barge repurposed as a miniature soccer pitch, carrying a collection of vehicles across the water. The execution relies on live-action techniques to contrast the dark, rippling water with the saturated colors of the green, white, and red cars positioned on the deck. With creative contributions from Michaela Hutton and original sound work by Joint, the project highlights the brand’s presence in the automotive sector through a unique, location-based visual format.
Project Turo · AU Campaign
Turo’s latest campaign in Australia effectively captures the spirit of modern road travel, positioning the peer-to-peer car sharing platform as an essential companion for life’s spontaneous adventures. Through a series of lifestyle images, the project leans into the narrative of freedom, moving seamlessly from coastal surf sessions at dawn to quiet retreats in deep pine forests. Under the expert lens of photographer Josh Kelly and with meticulous production by Belinda Blooman, the series channels a warm, cinematic quality that highlights the versatility of the fleet. Whether the setting is a sun-drenched beach parking lot or the gravel driveway of a sleek, contemporary barn, the imagery relies on natural light to ground the brand in authentic, relatable experiences. The visual language emphasizes candid, joyful family moments and the simple thrill of discovery, utilizing high-key lighting to enhance the vibrant textures of the environment. By focusing on the intersection of travel and hospitality, this commercial campaign avoids overly polished artifice, favoring a grounded, naturalistic aesthetic. The result is a cohesive body of work that celebrates the journey as much as the destination, framing the vehicle not merely as a rental, but as the quiet enabler of memory-making and outdoor exploration for a diverse range of Australian travelers.
Turo · Cars Are Cool - Rent a car. Not a rental car.
Turo’s campaign, 'Cars Are Cool - Rent a car. Not a rental car.', positions the platform as a distinct alternative to traditional vehicle hire by highlighting a diverse range of unique personal cars. The project, developed by agency Deutsch, moves away from standard industry visuals to showcase an array of models filmed with an emphasis on texture and automotive design. The commercial uses professional live-action capture to transition through various environments. Production was handled by William McVay and Omnicom Production, while post-production and VFX were managed by Ben Conway and Ethos Studio. Sound and music direction were provided by Ben Conway and Beacon Street Studios.
Turo · Open Doors
The 'Open Doors' commercial for Turo captures a transition from domestic routine to the freedom of the open road. The narrative follows a woman browsing for vehicles from her home office, ultimately selecting a red convertible for a drive through sun-drenched streets. Produced by SixTwentySix Productions, the spot utilizes live-action technique and a warm colour palette to evoke a sense of accessibility. The production features dynamic camera movements that bridge the gap between her urban workspace and exterior driving sequences, complemented by an original sound design from MAS-Music and Strategy.
Turo · Family Holiday
This Turo campaign titled Family Holiday captures the logistics and spirit of holiday travel. The film follows a family’s arrival at a festive hotel, focusing on the convenience of accessible vehicle rental options during the busy season. Produced by Deutsch, the spot utilizes a nostalgic, live-action technique to depict the gathering of family members and their luggage. The evening setting features warm exterior lighting to establish an inviting atmosphere, emphasizing the practicality of selecting appropriately sized vehicles for group travel.
Turo · How You Get There
Turo introduces 'How You Get There,' an automotive campaign that spotlights the freedom of the road through a dynamic series of driving sequences. The commercial captures a diverse convoy of vehicles navigating sweeping coastal routes and countryside landscapes, utilizing wide tracking shots and high-altitude aerial perspective to emphasize movement. Produced by Radical Media with creative development from Wieden+Kennedy Portland, the project relies on live-action techniques and cinematic styling to highlight the driving experience. The aesthetic leans into a warm, natural palette, supported by professional post-production and VFX work from Max Cooper and Ethos, alongside sound design from Joint and Field Day.
Turo · Open Doors
Turo introduces their 'Open Doors' brand film, a piece focused on the accessibility of vehicle sharing. The narrative follows a user’s transition from digital browsing to an active travel experience, highlighting the ease of selecting and driving a specific vehicle. Developed by SixTwentySix Productions, the project utilizes live-action technique and dynamic camera angles to capture the spontaneity of the car rental process. The visuals lean into a warm aesthetic, complemented by music and sound design from MAS-Music and Strategy.
Turo · Turo B Roll
Turo captures the rhythm of daily urban movement in this B-roll project, focusing on pedestrian traffic and small-scale transit within a city setting. The footage observes a compact electric utility vehicle navigating the sidewalk alongside daily commuters, highlighting the interplay between personal mobility and dense urban environments. Produced by agency No Fixed Address, the piece utilizes a live-action technique to document the street scene in natural daylight. The resulting aesthetic leans into a documentary-style approach, creating a nostalgic atmosphere across the horizontal frames.
Turo · Open Doors
Turo’s Open Doors campaign highlights the mobility and flexibility of their vehicle rental service. The spot transitions from a quiet, bright interior workspace to the open road, following a character as she moves from planning a trip on her mobile device to driving a convertible. Produced by SixTwentySix Productions, the project leans into a clean, commercial aesthetic. It captures the rhythm of modern travel, utilising natural light and vibrant colours to maintain a warm, inviting visual tone across both indoor and outdoor sequences. Musical direction and sound design were handled by MAS-Music and Strategy.
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