Turo

Turo · Carfished

Turo’s campaign titled Carfished leans into the relatable frustrations of rental vehicle expectations versus reality. The commercial follows a protagonist as she navigates a underwhelming rental experience, using cinematic, live-action techniques to contrast digital advertising expectations with the vehicle she receives on-site. Developed with creative direction from agency L&C, the spot employs warm, clean lighting and careful color grading to ground the narrative. By focusing on the protagonist's reactions in a travel and hospitality context, the piece highlights the importance of vehicle transparency in the rental market.

Turo · Italy Barge

Turo’s 'Italy Barge' commercial campaign introduces a lighthearted narrative centered on the Italian automotive aesthetic. The spot utilizes drone footage to capture a high-angle overhead perspective of a floating barge repurposed as a miniature soccer pitch, carrying a collection of vehicles across the water. The execution relies on live-action techniques to contrast the dark, rippling water with the saturated colors of the green, white, and red cars positioned on the deck. With creative contributions from Michaela Hutton and original sound work by Joint, the project highlights the brand’s presence in the automotive sector through a unique, location-based visual format.

Turo · AU Campaign

Turo’s latest campaign in Australia effectively captures the spirit of modern road travel, positioning the peer-to-peer car sharing platform as an essential companion for life’s spontaneous adventures. Through a series of lifestyle images, the project leans into the narrative of freedom, moving seamlessly from coastal surf sessions at dawn to quiet retreats in deep pine forests. Under the expert lens of photographer Josh Kelly and with meticulous production by Belinda Blooman, the series channels a warm, cinematic quality that highlights the versatility of the fleet. Whether the setting is a sun-drenched beach parking lot or the gravel driveway of a sleek, contemporary barn, the imagery relies on natural light to ground the brand in authentic, relatable experiences. The visual language emphasizes candid, joyful family moments and the simple thrill of discovery, utilizing high-key lighting to enhance the vibrant textures of the environment. By focusing on the intersection of travel and hospitality, this commercial campaign avoids overly polished artifice, favoring a grounded, naturalistic aesthetic. The result is a cohesive body of work that celebrates the journey as much as the destination, framing the vehicle not merely as a rental, but as the quiet enabler of memory-making and outdoor exploration for a diverse range of Australian travelers.

Turo · Cars Are Cool - Rent a car. Not a rental car.

Turo’s campaign, 'Cars Are Cool - Rent a car. Not a rental car.', positions the platform as a distinct alternative to traditional vehicle hire by highlighting a diverse range of unique personal cars. The project, developed by agency Deutsch, moves away from standard industry visuals to showcase an array of models filmed with an emphasis on texture and automotive design. The commercial uses professional live-action capture to transition through various environments. Production was handled by William McVay and Omnicom Production, while post-production and VFX were managed by Ben Conway and Ethos Studio. Sound and music direction were provided by Ben Conway and Beacon Street Studios.

Turo · Open Doors