Turo
Italy Barge
Brand
ProjectItaly Barge
Date
Jun 2026
Description
Turo introduces the 'Italy Barge' commercial, a campaign positioned around automotive culture in the Luxury Automotive space. The production captures a custom barge-turned-soccer-pitch transporting a fleet of Italian vehicles across open water. Directed by Michaela Hutton, the spot utilizes drone footage to transition from high-angle shots of the dark water to a vibrant, saturated aerial perspective of the green-turf platform. The project features sound design and music by Joint, supporting a narrative that emphasizes the Italian automotive presence.
Style
Horizontal, Commercial, Saturated
Techniques
Drone footage
Industries
Luxury Automotive
Color
Forest Green
Scarlet
Pure White
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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