Turo’s 'Italy Barge' commercial campaign introduces a lighthearted narrative centered on the Italian automotive aesthetic. The spot utilizes drone footage to capture a high-angle overhead perspective of a floating barge repurposed as a miniature soccer pitch, carrying a collection of vehicles across the water.
The execution relies on live-action techniques to contrast the dark, rippling water with the saturated colors of the green, white, and red cars positioned on the deck. With creative contributions from Michaela Hutton and original sound work by Joint, the project highlights the brand’s presence in the automotive sector through a unique, location-based visual format.
