Turo
Italy Barge
Brand
ProjectItaly Barge
Date
Jun 2026
Description
This Turo campaign for the Italian market translates a cultural narrative into a commercial spot. The creative, led by Michaela Hutton, channels the absence of the national team from a major tournament by highlighting the presence of the country's automotive icons. Centering on a custom-built, floating soccer pitch barge, the project utilizes drone footage to capture the transport of Italian vehicles across water. The visual execution relies on live-action technique and saturated tones to differentiate the green turf from the surrounding environment.
Style
Horizontal, Commercial, Saturated
Techniques
Drone footage
Industries
Luxury Automotive
Color
Forest Green
Scarlet
Pure White
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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