Turo
How You Get There
May 2026
Turo’s campaign, How You Get There, captures a diverse collection of vehicles navigating varied landscapes in a series of wide, cinematic tracking shots. The production spans coastal routes and rolling countryside, utilizing high-altitude drone footage and low-angle perspectives to emphasize the breadth of the automotive fleet. Developed alongside Wieden+Kennedy Portland and produced by RADICAL MEDIA, the project employs a live-action technique characterized by crisp, natural daylight and warm environmental tones. Post-production and VFX were managed by Max Cooper and ETHOS, with additional production support from Virtual Films and William McVay. Sound design and music composition were provided by Joint and Field Day.
Horizontal, Cinematic, Warm
Drone footage
Luxury Automotive
Road
TVC / TV Commercial
