Turo introduces 'How You Get There,' an automotive campaign that spotlights the freedom of the road through a dynamic series of driving sequences. The commercial captures a diverse convoy of vehicles navigating sweeping coastal routes and countryside landscapes, utilizing wide tracking shots and high-altitude aerial perspective to emphasize movement.
Produced by Radical Media with creative development from Wieden+Kennedy Portland, the project relies on live-action techniques and cinematic styling to highlight the driving experience. The aesthetic leans into a warm, natural palette, supported by professional post-production and VFX work from Max Cooper and Ethos, alongside sound design from Joint and Field Day.
