Turo
Cars Are Cool - Rent a car. Not a rental car.
Mar 2026
Turo’s campaign, 'Cars Are Cool - Rent a car. Not a rental car.', positions the platform as a distinct alternative to traditional vehicle hire by highlighting a diverse range of unique personal cars. The project, developed by agency Deutsch, moves away from standard industry visuals to showcase an array of models filmed with an emphasis on texture and automotive design. The commercial uses professional live-action capture to transition through various environments. Production was handled by William McVay and Omnicom Production, while post-production and VFX were managed by Ben Conway and Ethos Studio. Sound and music direction were provided by Ben Conway and Beacon Street Studios.
Horizontal, Cinematic, Warm, Golden Hour
Natural light
Luxury Automotive
Sunset Sky
TVC / TV Commercial
