Tropicana
Featured Tropicana projects
This week's top Tropicana projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tropicana · Give Life Some Juice
Tropicana’s ‘Give Life Some Juice’ campaign introduces a playful, high-energy narrative centered around a CG-animated sloth within a vibrant jungle setting. Developed with production house Reset and creative agency William McVay, the spot leans into lush, citrus-filled visuals to showcase the brand’s product line. The project utilizes detailed 3D render / CGI techniques and cinematic warm lighting to build a tactile environment. Post-production and VFX were handled by Untold Studios, ensuring that the character animation interacts with the natural greenery and citrus motifs to maintain a consistent, engaging visual flow.
Tropicana · The Juice That Starts It All
Tropicana’s commercial spot, The Juice That Starts It All, captures the essence of morning rituals within the beverage category. The film transitions between sun-drenched orange groves and intimate brunch environments, focusing on the preparation and enjoyment of breakfast. Utilizing live-action technique and warm lighting, the production emphasizes the textures of hand-poured juice and group dining. Music and sound design for the project were provided by Heavy Duty Projects.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
