Tropicana
The Juice That Starts It All
Brand
ProjectThe Juice That Starts It All
Date
Dec 2024
Description
Tropicana presents 'The Juice That Starts It All,' a commercial spot centered on the morning ritual of preparing a beverage. The film takes place within a brightly styled living room, utilizing a bold color palette of yellows and reds to frame the product. Directed by Visie Admin, the production utilizes live-action techniques to capture a series of wardrobe transitions. The visual language relies on saturated color grading and clean framing to emphasize the subject matter within a residential setting. Production was handled by JOJX with additional production service provided by Entity Films Slovenia.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Beverages
Color
Burnt Orange
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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