Tropicana introduces All Pulp, a beverage campaign highlighting the brand's response to consumer feedback regarding juice consistency. The commercial utilizes a clean, minimalist aesthetic to focus on the product's texture and composition.
The spot features a shift from social media commentary to direct studio product shots. Through live-action technique, the film captures the pouring of the orange juice, emphasizing the density and quality of the liquid. The creative production was managed by Yeti Pictures with agency support from MullenLowe US.
