Tropicana Give Life Some Juice 2026

About

Tropicana brings a sense of lighthearted energy to the beverage category with their "Give Life Some Juice" campaign. The commercial features a sloth transitioning from a relaxed state in a tropical orchard to an enthusiastic dance routine, emphasizing the brand's presence in a lush, citrus-filled environment. Produced by Reset with agency support from FIG, Dentsu Creative, and William McVay, the spot blends live-action technique with character animation. Untold Studios handled the post-production and visual effects, working alongside Heard City and Good Ear Music Supervision on the sound and music. The project leans into warm, cinematic lighting to highlight the vibrant natural colors of the setting.