Tropicana

Give Life Some Juice

Brand

Date

Jun 2026

Description

Tropicana introduces the 'Give Life Some Juice' campaign, a spot that brings an energetic, tropical perspective to the brand's presence in the beverage market. Developed by agency FIG, the film features a dynamic interaction between a sloth and the product within a vibrant orchard setting. The project utilizes a combination of live-action technique and lively animal animation to build its narrative. The execution relies on cinematic lighting and a warm color palette to highlight the lush foliage, resulting in a playful tone that emphasizes the product in a naturalistic environment. Production was handled by Reset, with post-production and visual effects provided by Untold Studios. Sound design and music supervision were led by Heard City and Good Ear Music Supervision, respectively, to complete the spot's immersive atmosphere.

Style

Horizontal, Cinematic, playful, Warm

Techniques

Animation

Industries

Beverages

Color

Chocolate

Golden Yellow

Background

Forest

Context