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Tropicana: Give Life Some Juice

Brand
Tropicana
Date

Jun 2026

Description

Tropicana brings a sense of lighthearted energy to the beverage category with their "Give Life Some Juice" campaign. The commercial features a sloth transitioning from a relaxed state in a tropical orchard to an enthusiastic dance routine, emphasizing the brand's presence in a lush, citrus-filled environment. Produced by Reset with agency support from FIG, Dentsu Creative, and William McVay, the spot blends live-action technique with character animation. Untold Studios handled the post-production and visual effects, working alongside Heard City and Good Ear Music Supervision on the sound and music. The project leans into warm, cinematic lighting to highlight the vibrant natural colors of the setting.

Style

Horizontal, Cinematic, playful, Warm

Techniques

Animation

Industries

Beverages

Color
Chocolate
Golden Yellow
Background

Forest

Context

TVC / TV Commercial

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