Tropicana
Juice Aisle
Brand
ProjectJuice Aisle
Date
May 2026
Description
Tropicana introduces a refreshed aesthetic for its Essentials line in this recent commercial project. The work leans into bold motion graphics and clean graphic design elements, establishing a high-energy visual identity anchored by a vibrant yellow backdrop and distinct citrus-themed branding. The film features a rhythmic, direct presentation of the product, utilising sharp green typography to announce an update to the juice aisle. The spot is supported by original music composed by Heavy Duty Projects.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Beverages
Color
Amber
Pure White
Forest Green
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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