Tropicana introduces a refreshed aesthetic for its Essentials line in this recent commercial project. The work leans into bold motion graphics and clean graphic design elements, establishing a high-energy visual identity anchored by a vibrant yellow backdrop and distinct citrus-themed branding.
The film features a rhythmic, direct presentation of the product, utilising sharp green typography to announce an update to the juice aisle. The spot is supported by original music composed by Heavy Duty Projects.
