Taco Bell: Cantina Chicken Menu
Brand
Date
Mar 2024
Description
Taco Bell promotes the Cantina Chicken Menu in this commercial spot, which employs a comedic narrative set within an outdoor park. The film leans into a clean, natural light aesthetic to highlight the menu offerings through a series of conversational exchanges and product close-ups. Developed by Deutsch, the project balances live-action technique with a straightforward approach to its menu launch. The production features a collaborative effort across multiple teams, including Caviar LA, PRETTYBIRD US, and Steelhead, with post-production and VFX handled by Steelhead, Shape & Light, and Apache.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Forest Green
Jet Black
Background
Park
Context
TVC / TV Commercial
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