Taco Bell: Chipotle Crunch Burrito
Brand
Date
Oct 2026
Description
Taco Bell introduces the Chipotle Crunch Burrito through a fast-paced commercial spot that highlights the preparation of the menu item. The video features a series of layered, close-up sequences focusing on fresh ingredients, including chicken, crispy tortilla chips, lettuce, tomatoes, and melted cheese, finished with drizzles of chipotle and white sauce. Directed by Benjamin Flaxman with production by Tasty Pictures, the campaign utilizes dramatic studio lighting to emphasize the textures of the ingredients. The live-action technique captures the assembly process, from the initial layering to the final roll of the tortilla.
Style
Horizontal, Commercial
Industries
Color
Rust
Beige
Olive
Background
Grey Seamless
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.