Taco Bell: Web of Fries
Brand
Date
Jan 2023
Description
Taco Bell leans into a suspense-heavy narrative with its 'Web of Fries' spot. Directed by Joseph Kosinski, the film follows a man navigating a suburban mystery surrounding the absence of fries on the menu, building tension through a live-action technique and moody atmosphere. The project channels a cinematic aesthetic, utilizing dramatic lighting to drive the action-oriented storyline. Produced with agency support from Deutsch, the commercial explores themes of curiosity and discovery within the fast food category.
Style
Horizontal, Action, Cinematic, Moody
Industries
Context
TVC / TV Commercial
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