TAC

TAC · Fatigue: The Unseen

TAC addresses the risks of road safety in this insurance campaign, 'Fatigue: The Unseen'. The project centers on the physiological reality of driver fatigue, following a motorist on a long-haul journey with a passenger in the backseat. Produced by Good Oil, the work utilizes cinematic, live-action techniques to build narrative tension. By contrasting the stillness of a highway environment with the mounting strain of the driver, the film highlights the danger of impaired attention through clean, observational storytelling and drone footage.

TAC · Speeding

This public awareness campaign for TAC titled 'Speeding' explores the physical and legal consequences of excessive driving speeds. The narrative features a group of friends transitioning from a casual night out to the aftermath of a roadside accident, incorporating drone footage to establish context and scale. The project utilizes a cinematic, moody visual approach to illustrate the shift from routine travel to emergency intervention. Daniel Fletcher handled the post-production and VFX elements, which underscore the final sequences depicting the emergency scene.

TAC · E-scooters Footpath 15sec

TAC addresses safety through this 15-second commercial focusing on the risks of e-scooter use on footpaths. Developed by Clemenger BBDO, the project leans into stop-motion animation to depict a near-collision scenario involving action figure characters within a constructed urban environment. Produced by MADE THIS with post-production and VFX by Mighty Nice, the film utilizes a detailed miniature street set. Sound design by Squeak E Clean Studios Sydney complements the visual narrative, which prioritizes clarity in its public awareness messaging.

TAC · E-scooters Drink Riding 15sec

TAC addresses public safety with this 15-second stop motion animated campaign. The project, produced by MADE THIS with agency support from Clemenger BBDO, utilizes a miniature pub setting to illustrate the risks associated with e-scooter use after alcohol consumption. The narrative features cinematic, raw visual elements achieved through detailed stop motion animation and VFX work by Mighty Nice. Sound design by Squeak E Clean Studios Sydney anchors the nighttime street scene, reinforcing the project's focus on non-profit awareness messaging.

TAC · E-scooter Doubling Up Radio 30sec 2 days ago

TAC addresses the safety risks associated with electric scooter misuse in this 30-second spot. Created in collaboration with Clemenger BBDO and production house MADE THIS, the project uses a distinct blend of animation and live-action techniques to illustrate the consequences of carrying passengers on e-scooters. The narrative employs dark humor and detailed miniature character models set against realistic miniature street sets to deliver a message about road safety. Mighty Nice handled the post-production and visual effects, while Squeak E. Clean Studios Sydney provided the music and sound design for the campaign.

TAC · E-scooter No Helmet Radio 30sec

This 30-second commercial for TAC, developed by Clemenger BBDO and MADE THIS, addresses e-scooter safety through a stark, visual demonstration of potential injury. The campaign focuses on the impact of operating e-scooters without protective headgear, utilizing a crash test dummy positioned on asphalt to communicate its safety message. The production integrates live-action technique with detailed VFX / visual effects to create the scene. Technical contributions include post-production by Mighty Nice and sound design provided by Squeak E Clean Studios Sydney.

TAC · E-Scooter Behind the Scenes

This behind-the-scenes documentary provides a technical look at the production process for the TAC e-scooter public awareness campaign. The project showcases the intricate craft behind a stop-motion commercial, highlighting the physical manipulation of miniature figures on a custom street set. Developed by agency Clemenger BBDO with production by MADE THIS and post-production by Mighty Nice, the piece captures the labor-intensive animation sequences. The footage utilizes clean studio lighting to document the precise assembly of miniature props and action figures within a controlled environment.

TAC · Perfect Ride

The TAC 'Perfect Ride' campaign is a promotional video production centered on the motorcycle experience. It captures riders navigating sports bikes across rural landscapes, utilizing dynamic tracking shots to document movement against open fields and natural environments. Produced by The Feds with creative work by agency partner Grey Sydney, the project integrates drone footage and live-action techniques. The final edit, featuring post-production and VFX by Fin Design + Effects, employs a cinematic aesthetic under overcast, natural lighting.

TAC · Australia's Deadliest Predator - Immersive Audio Experience

TAC · Australia's Deadliest Predator

TAC · 'Speeding'

TAC · 'Drink Driving'