TAC addresses the risks of road safety in this insurance campaign, 'Fatigue: The Unseen'. The project centers on the physiological reality of driver fatigue, following a motorist on a long-haul journey with a passenger in the backseat.
Produced by Good Oil, the work utilizes cinematic, live-action techniques to build narrative tension. By contrasting the stillness of a highway environment with the mounting strain of the driver, the film highlights the danger of impaired attention through clean, observational storytelling and drone footage.
