TAC addresses safety through this 15-second commercial focusing on the risks of e-scooter use on footpaths. Developed by Clemenger BBDO, the project leans into stop-motion animation to depict a near-collision scenario involving action figure characters within a constructed urban environment.
Produced by MADE THIS with post-production and VFX by Mighty Nice, the film utilizes a detailed miniature street set. Sound design by Squeak E Clean Studios Sydney complements the visual narrative, which prioritizes clarity in its public awareness messaging.
