TAC
E-scooters Footpath 15sec
Brand
ProjectE-scooters Footpath 15sec
Date
Dec 2024
Description
This 15-second commercial for TAC addresses footpath safety through stop-motion animation. Developed by Clemenger BBDO, MADE THIS, and Mighty Nice, the film uses articulated action figures within a detailed urban street miniature to illustrate the risks associated with e-scooter use on pedestrian thoroughfares. The project leans into a tangible, crafted aesthetic. By positioning characters within a scaled environment featuring storefronts and street foliage, the animation provides a clear visual narrative regarding pedestrian collision risks, executed with dynamic movement and precise cinematic framing.
Style
Horizontal, Commercial
Techniques
Animation
Industries
Public Awareness
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.