TAC: E-scooters Footpath 15sec
Brand
Date
Dec 2024
Description
TAC addresses safety through this 15-second commercial focusing on the risks of e-scooter use on footpaths. Developed by Clemenger BBDO, the project leans into stop-motion animation to depict a near-collision scenario involving action figure characters within a constructed urban environment. Produced by MADE THIS with post-production and VFX by Mighty Nice, the film utilizes a detailed miniature street set. Sound design by Squeak E Clean Studios Sydney complements the visual narrative, which prioritizes clarity in its public awareness messaging.
Style
Horizontal, Commercial
Techniques
Animation
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
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