TAC addresses public safety with this 15-second stop motion animated campaign. The project, produced by MADE THIS with agency support from Clemenger BBDO, utilizes a miniature pub setting to illustrate the risks associated with e-scooter use after alcohol consumption.
The narrative features cinematic, raw visual elements achieved through detailed stop motion animation and VFX work by Mighty Nice. Sound design by Squeak E Clean Studios Sydney anchors the nighttime street scene, reinforcing the project's focus on non-profit awareness messaging.
