TAC: E-scooters Drink Riding 15sec
Brand
Date
Dec 2024
Description
TAC addresses public safety with this 15-second stop motion animated campaign. The project, produced by MADE THIS with agency support from Clemenger BBDO, utilizes a miniature pub setting to illustrate the risks associated with e-scooter use after alcohol consumption. The narrative features cinematic, raw visual elements achieved through detailed stop motion animation and VFX work by Mighty Nice. Sound design by Squeak E Clean Studios Sydney anchors the nighttime street scene, reinforcing the project's focus on non-profit awareness messaging.
Style
Horizontal, Cinematic, Raw
Techniques
Animation, VFX / visual effects
Industries
Color
Jet Black
Camel
Navy
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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