TAC
E-scooters Drink Riding 15sec
Brand
Date
Dec 2024
Description
TAC addresses public safety in this 15-second spot focused on the dangers of riding e-scooters while under the influence. The narrative centers on a nighttime street scene outside a pub, utilizing stop motion animation to illustrate the reality of impaired riding. Produced by MADE THIS, the project features creative direction from Clemenger BBDO, with post-production and VFX provided by Mighty Nice. The production employs a cinematic aesthetic that leans into raw visual storytelling, punctuated by sound design from Squeak E Clean Studios Sydney.
Style
Horizontal, Cinematic, Raw
Techniques
Animation, VFX / visual effects
Industries
Public Awareness
Color
Jet Black
Camel
Navy
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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