TAC: Speeding
Brand
Date
Jun 2026
Description
This public awareness campaign for TAC titled 'Speeding' explores the physical and legal consequences of excessive driving speeds. The narrative features a group of friends transitioning from a casual night out to the aftermath of a roadside accident, incorporating drone footage to establish context and scale. The project utilizes a cinematic, moody visual approach to illustrate the shift from routine travel to emergency intervention. Daniel Fletcher handled the post-production and VFX elements, which underscore the final sequences depicting the emergency scene.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Drone footage
Industries
Color
Navy
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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