This behind-the-scenes documentary provides a technical look at the production process for the TAC e-scooter public awareness campaign. The project showcases the intricate craft behind a stop-motion commercial, highlighting the physical manipulation of miniature figures on a custom street set.
Developed by agency Clemenger BBDO with production by MADE THIS and post-production by Mighty Nice, the piece captures the labor-intensive animation sequences. The footage utilizes clean studio lighting to document the precise assembly of miniature props and action figures within a controlled environment.
