TAC
E-Scooter Behind the Scenes
Brand
ProjectE-Scooter Behind the Scenes
Date
Dec 2024
Description
This behind-the-scenes documentary provides a technical look at the production process for the TAC e-scooter public awareness campaign. The project showcases the intricate craft behind a stop-motion commercial, highlighting the physical manipulation of miniature figures on a custom street set. Developed by agency Clemenger BBDO with production by MADE THIS and post-production by Mighty Nice, the piece captures the labor-intensive animation sequences. The footage utilizes clean studio lighting to document the precise assembly of miniature props and action figures within a controlled environment.
Style
Documentary, Vertical, Action, Clean
Techniques
Animation, Natural light
Industries
Public Awareness
Color
Navy
Charcoal
Camel
Background
Garage
Context
Backstage / Behind the Scenes
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