Subway: SUBconcious

Brand

Date

Sep 2026

Description

Subway explores the internal monologue of meal choices in the 'SUBconcious' campaign. Directed by Nick Ball and produced through MJZ, the spots employ a cinematic, live-action technique to visualize the comedic, relatable tension between desire and restraint across various everyday environments. The horizontal campaign features a series of vignettes that lean into dialogue-driven storytelling to capture the inner voices of diners. Post-production efforts include editing by Peter Sciberras and Tony LaRocca at Trim Editing US, with color grading by Mikey Pehanich at Royal Muster and sound mix by Matt Whitworth through Overcoast Music.

Style

Horizontal, Cinematic

Industries

Fast Food

Context

TVC / TV Commercial