Subway introduces its Protein Pockets menu item in a commercial spot that leans into a humorous narrative style. The film features a series of surreal urban interruptions where pedestrians are caught in moments of disbelief, dropping various belongings as they pass by.
Captured with live-action technique and illuminated by natural light, the production highlights a clean visual aesthetic. The project was created by agency Leo New York, with Academy Films US handling production. Post-production, VFX, sound, and music were provided by The Harbor Picture Company (US), and editorial work was completed by Cosmo Street.