Subway introduces its Signature Menu through a high-energy commercial spotlighting the tactile quality of its ingredients. Directed by Benjamin Flaxman, the piece utilizes slow motion to capture the movement of fresh produce and prepared sandwiches in granular detail.
The production leans into a glossy aesthetic, using dramatic, controlled lighting against a dark background to highlight textures like melting cheese, glistening meats, and crisp vegetables. The project was produced by Prodigious with agency support from Publicis Brisbane.
