Stella Artois: The Perfect Serve
Brand
Date
May 2025
Description
Stella Artois presents 'The Perfect Serve,' a commercial spot that balances high-energy sports performance with the precision of bar craft. Starring Maria Sharapova, the film juxtaposes the intensity of an outdoor tennis court with the calm, focused environment of a polished interior bar setting. Developed by GUT Miami, the project captures the ritual of the pour through warm interior lighting and slow motion sequences. Production by Smuggler and post-production by Preymaker and Primary use dynamic camera movements and cinematic framing to bridge the gap between athletic prowess and the product serving experience.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Event
Australian Open
Color
Pure White
Crimson
Background
Clear Sky
Context
TVC / TV Commercial
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