Stella Artois: From People to Premium DC
Brand
Date
Sep 2023
Description
Stella Artois presents 'From People to Premium DC', a commercial campaign that highlights the brand's heritage through a series of atmospheric, countryside-inspired sequences. The film grounds its narrative in rural environments, contrasting close-up product details with expansive landscapes. The production, handled by DraftLine, employs a cinematic visual language marked by desaturated tones and natural light. Utilizing a combination of drone footage and handheld camera work, the execution leans into an authentic, calm aesthetic, further enhanced by analogue film textures and dusk lighting.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light, Drone footage
Industries
Color
Jet Black
Navy
Background
Lake
Context
Brand Film / Corporate Video
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