Skittles: Settle It
Brand
Date
Feb 2015
Description
In 'Settle It' for Skittles, DDB Chicago explores a surreal narrative set in a remote desert town where residents resolve disputes through a display of oversized, bulging biceps. The spot leans into deadpan comedic acting, contrasting a desaturated, gritty aesthetic with deliberate visual effects. The production, directed with a cinematic focus, utilizes natural daylight to ground the absurd premise in a series of dusty, rural environments, including a barbershop and town square. The film highlights the brand's comedic direction through its integration of live-action technique and CGI.
Style
Humorous, Horizontal, Cinematic, Grainy
Techniques
VFX / visual effects
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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