Skittles
Sour Gummy Skittles - Gamer
Brand
ProjectSour Gummy Skittles - Gamer
Date
Jun 2026
Description
Skittles leans into gaming culture with this commercial, featuring a spot focused on the Sour Gummy line. The creative centers on a gamer reacting to the product, blending live-action footage with vibrant, interactive elements. Produced with a nostalgic aesthetic, the film integrates animated lemon slices and floating candy assets to punctuate the brand experience. Post-production and visual effects were handled by the team at Warm & Fuzzy, who utilized dynamic VFX to enhance the live-action technique throughout the sequence.
Style
Horizontal, Commercial, Nostalgic
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Lemon
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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