Skittles: Sour Gummy Skittles Fashionista
Brand
Date
Jun 2026
Description
Skittles presents Sour Gummy Skittles Fashionista, a vibrant commercial project that centers on a playful, pastel-hued studio setting. The production explores the intersection of confectionery and bold aesthetic choices, featuring a protagonist adorned with colorful gummy rings and intricate nail art. The film utilizes a combination of live-action technique and integrated visual effects. Post-production house Warm & Fuzzy provided the VFX, weaving dynamic floating graphics and candy-themed elements around the central subject to maintain a consistent visual rhythm throughout the campaign.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Pure White
Lavender
Lemon
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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