Sheridan
Featured Sheridan projects
This week's top Sheridan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sheridan · SS25 Eternal Summer
Sheridan’s SS25 Eternal Summer campaign leans into the warmth of the coastal season, showcasing the brand’s home and lifestyle textile range through a series of sun-drenched outdoor vignettes. Captured by photographer Jake Terrey under the creative direction of Andrea Woo, the imagery captures a relaxed, resort-style aesthetic across diverse waterfront and garden settings. The campaign features fashion styling by Karla Clarke, with hair by Daren Borthwick and makeup by Peter Beard. The execution utilizes natural light to highlight the varied textures of the collection—from woven beach towels and terry cloth ponchos to cotton loungewear. Blending lifestyle photography with commercial precision, the project employs golden hour tones and high-speed freeze techniques to emphasize a sense of summer leisure.
Project Sheridan · S/S '24 - Colour Your Summer Campaign
Sheridan's S/S '24 'Colour Your Summer' campaign leans into a vibrant coastal aesthetic for this retail project. The imagery features models in casual beach attire and patterned swimwear, captured through a series of multi-panel compositions. Photographed by Levon Baird under the creative direction of Andrea Woo, the campaign utilizes a saturated, warm color palette to highlight summer essentials. The production relies on natural light and golden hour tones, incorporating lens flare effects that emphasize the outdoor setting. Supporting the sun-kissed look, Joel Forman led hair styling with Teneille Sorgiovanni on makeup. The execution makes use of editorial techniques, blending commercial lifestyle photography with bold typographic overlays.
Project Sheridan · A/W '25 - In Balance Seasonal Concept
Sheridan introduces their A/W '25 In Balance seasonal concept, a series of still life product images that explore material harmony. The campaign focuses on the tactile interplay between diverse objects, combining soft textiles with structural elements such as stone, wood, and masonry. Creative direction by Andrea Woo and photography by Victoria Zschommler utilize warm, low-angled natural light to emphasize the organic textures within each composition. With prop styling by Bek Sheppard, the work adopts a minimalist approach to product presentation, favoring clean lines and a grounded, earthy color palette.
Project Sheridan · A/W '25 - In Balance Lifestyle Shoot
The A/W '25 'In Balance' campaign for Sheridan presents a meticulously curated exploration of home styling, focusing on the interplay of tactile surfaces and a warm, earth-toned palette. Through a series of lifestyle vignettes, the project highlights the brand's latest collection of bedding, bath textiles, and decorative home accessories. Creative director Andrea Woo and photographer Lillie Thompson employ soft, directional natural light to emphasize the deep textures of loop-pile cotton towels, quilted linens, and velvet cushions. The imagery maintains a clean, minimalist aesthetic, using architectural elements such as marble surfaces, herringbone flooring, and sculptural furniture to ground the soft furnishings. Interior stylist Bek Sheppard contributes to the balanced composition, with arrangements that layer intricate patterns and muted colourways against contemporary interior spaces.
Sheridan · AW24 Beyond Comfort Campaign
Sheridan’s AW24 Beyond Comfort campaign transitions domestic comfort into the open air, positioning home textiles against expansive, sun-drenched landscapes. Captured by photographer Victoria Zschommler with creative direction from Andrea Woo, the imagery highlights the tactile quality of knitwear and quilted bedding through a series of outdoor, editorial compositions. The project utilizes natural light to emphasize the organic textures of the brand’s apparel and linens. Supporting the production, hair stylist Pete Lennon and makeup artist Victoria Baron provide a consistent, raw aesthetic across both portraits and still-life product shots, while videographer Jack Birtles contributes to the campaign's movement-focused visual language. The series is defined by its clean, earthy palette and rhythmic use of open meadows as a backdrop for soft, sculptural home textiles.
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