Scout Motors
Fish On
Brand
ProjectFish On
Date
Sep 2026
Description
Scout Motors presents 'Fish On,' a high-energy commercial campaign set against the backdrop of a remote wilderness river. The film follows a lone fisherman navigating turbulent white water rapids, juxtaposing the intensity of the struggle with the quiet observation of a grizzly bear along the treeline. Developed in collaboration with Venables Bell + Partners, the project leans into a rugged, adventurous aesthetic. The execution utilizes live-action technique and drone footage to capture cinematic movement within the environment, emphasizing the scale of the landscape and the physical demand of the outdoor setting.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Outdoor & Adventure Sports
Color
Charcoal
Beige
Navy
Background
River
Context
TVC / TV Commercial
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