Scout Motors
Fish On
Brand
ProjectFish On
Date
Sep 2026
Description
Scout Motors introduces Fish On, a commercial campaign that captures an intense encounter within a remote wilderness setting. The film follows an angler navigating turbulent white-water rapids, highlighting the rugged capability of the outdoors through a cinematic lens. Developed with agency partner Venables Bell + Partners, the production leans into a high-energy aesthetic. The execution utilizes live-action technique and drone footage to frame the action against a backdrop of rocky, tree-lined riverbanks, punctuated by the presence of local wildlife.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Outdoor & Adventure Sports
Color
Charcoal
Beige
Navy
Background
River
Context
TVC / TV Commercial
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