Scout Motors

Sep 2025

Scout Motors introduces its new era of electric automotive design through a comprehensive brand and vehicle reveal. The project encompasses the public debut of the Traveler SUV and Terra truck, anchoring the campaign in a rugged, outdoor-focused aesthetic. The visual identity, art directed by Matija Gabrilo, transitions across physical and digital touchpoints, from open-air timber pavilion exhibits to refined interface design. The collateral centers on a minimalist approach, pairing high-contrast typography with clean environmental photography. Whether across mobile UI mockups, corporate guideline manuals, or experiential event signage, the design system maintains a structured, consistent look. Techniques such as 3D rendering and natural light photography highlight the vehicles' proportions against neutral and earthy backdrops, emphasizing a modern, professional automotive identity.