Scout Motors: Brand & Vehicle Reveal

Sep 2025

The Scout Motors Brand & Vehicle Reveal establishes a rugged yet refined visual identity for the relaunch of the iconic automotive nameplate. Centered on the introduction of the Traveler SUV and Terra truck, the campaign spans environmental exhibition design, digital UI interfaces, and comprehensive corporate guidelines. The visual language balances high-contrast, modern typography with earthy, natural palettes, reinforcing the brand's heritage within an outdoor lifestyle context. The project features clean, minimalist art direction by Matija Gabrilo, who served as both Creative Director and Senior Art Director. Executed across diverse touchpoints—from wayfinding signage in timber pavilions to mobile-first website mockups—the identity system utilizes 3D rendering and natural light photography to highlight the vehicles' geometric profiles against sprawling, golden-hued landscapes. The work presents a cohesive ecosystem that integrates experiential event collateral with tactile editorial design.