Scout Motors
Rivals
Brand
ProjectRivals
Date
Apr 2026
Description
Scout Motors introduces the Rivals commercial spot, a cinematic automotive campaign focused on the brand's rugged electric SUV. The film captures a moody atmosphere set against the backdrop of a local ice hockey arena at night. Created by agency Venables Bell + Partners, the live-action technique balances high-energy rink activity with a quiet, observant sequence in the parking lot. The production leans into a monochrome aesthetic to emphasize the vehicle's exterior lines and the detail of its modern dashboard, framing the EV within a distinctly tense, nocturnal environment.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Electric / EV
Color
Jet Black
Navy
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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