Scout Motors
Rivals
Brand
ProjectRivals
Date
Apr 2026
Description
Scout Motors introduces its latest electric SUV in this cinematic automotive spot titled Rivals. The film shifts between the high-energy environment of a local ice hockey arena and the quiet, rugged presence of the vehicle parked outside under moody, parking lot lights. Developed by the team at Venables Bell + Partners, the piece leans into a high-contrast aesthetic. The production employs monochrome tones and live-action techniques to emphasize the vehicle's exterior silhouettes and modern dashboard details against the backdrop of an atmospheric, night-time setting.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Electric / EV
Color
Jet Black
Navy
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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