SBS
Featured SBS projects
This week's top SBS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
SBS · World Cup Watchers' Rights Association - Hotline
SBS presents a campaign for the World Cup Watchers' Rights Association, featuring a tongue-in-cheek office hotline designed to help viewers find excuses to watch the tournament from their desks. The narrative centers on a dedicated operator, complete with a brown tweed jacket and a bright red rotary telephone, navigating the complexities of workplace soccer viewing. Developed by agencies Droga5 ANZ and Poem, the live-action commercial leans into a clean, office-centric aesthetic. The production design incorporates vintage technology and subtle references to the sport to frame the comedic premise, with media planning handled by Hearts & Science.
SBS · World Cup Watchers' Rights Association - John Cruckshank
SBS presents the World Cup Watchers' Rights Association, a comedic broadcast campaign designed to support viewers juggling professional commitments with live tournament coverage. The project leans into workplace comedy, featuring a series of humorous vignettes that depict employees going to great lengths to maintain a consistent broadcast signal during office hours. Developed in collaboration with agencies Droga5 ANZ and Poem, the live-action spot utilizes a polished, observational style to explore the tension between daily office tasks and the demand for constant sports updates. The narrative highlights the ingenuity of fans through a series of relatable, high-stakes office scenarios, supported by media planning from Hearts & Science.
SBS · World Cup Watchers' Rights Association - Mel Buttle
SBS addresses workplace dynamics during major sporting tournaments through the 'World Cup Watchers' Rights Association' campaign. Featuring Mel Buttle, this commercial spot utilizes a split-screen narrative to highlight the tension between professional obligations and viewing preferences. The execution leans into a humorous tone, presenting a staged office environment that captures the relatable struggle of following live events. Developed by agencies Droga5 ANZ and Poem with media support from Hearts & Science, the project employs a live-action technique to ground the comedy in an authentic setting.
SBS · World Cup Watchers' Rights Association - Matt Okine
SBS launches a campaign for the World Cup Watchers' Rights Association, featuring comedian Matt Okine. The creative utilizes a live-action technique to depict a satirical office environment where workplace inquiries regarding tournament viewing are addressed. Developed in collaboration with agencies Droga5 ANZ, part of Accenture Song, and Poem, the horizontal commercial leans into a humorous tone. The production maintains a clean aesthetic, utilizing bright lighting to frame the split-screen conversation.
SBS · World Cup Watchers' Rights Association - Hero
SBS positions its World Cup coverage through the World Cup Watchers' Rights Association campaign. The commercial spot captures a series of office interactions, depicting employees in a corporate setting designed to mirror the shared experience of tournament viewing. Produced with creative input from Droga5 ANZ, part of Accenture Song, and Poem, the live-action spot utilizes a clean aesthetic and soft ambient lighting to ground the narrative in a workplace environment. The project highlights the broadcaster’s media and entertainment positioning through a structured commercial narrative.
SBS · We Go There - Life Teaster
The 'We Go There - Life Teaster' campaign for SBS introduces a series of high-intensity vignettes designed for broadcast and digital media. The work focuses on raw, emotive performances that lean into a cinematic and moody aesthetic. Captured through a tight, vertical lens, the spot highlights the physical intensity of its subject. With creative development by Droga5 ANZ, part of Accenture Song, and production by The Sweetshop, the film uses dramatic lighting and live-action techniques to maintain a focused, high-energy tone.
SBS · We Go There - Gina Teaser
This teaser for the SBS broadcast project 'We Go There' captures a solitary figure set against a dense, riverbank forest backdrop. The spot utilises a live-action technique, favouring natural lighting to ground the narrative in a realistic, outdoor environment. Developed by creative agency Droga5 ANZ with production house The Sweetshop, the film leans into a documentary aesthetic. The visual approach incorporates a grainy texture to enhance the atmospheric quality of the forest setting.
SBS · We Go There - Death Teaser
SBS presents a dramatic teaser for its 'We Go There' broadcast project, establishing a sense of intrigue through a high-contrast nighttime crime scene. The promo features a figure shrouded on a snowy landscape, punctuated by the stark presence of yellow evidence markers. Produced by The Sweetshop with creative development from Droga5 ANZ, part of Accenture Song, the spot utilizes desaturated tones and cold lighting. This live-action technique leans into a cinematic aesthetic, underscoring the suspenseful nature of the network production. Sound and music direction were provided by MassiveMusic Sydney, with additional support from ARC (Australia) and Hearts and Science.
SBS · We Go There
SBS presents 'We Go There,' a high-energy broadcast commercial that follows a runner across a series of contrasting environments, ranging from expansive desert landscapes to professional stadium pitches and stark indoor corridors. Produced by The Sweetshop, the film utilizes dynamic movement and live-action techniques to build a fast-paced narrative rhythm. Developed in collaboration with agency partners Droga5 ANZ, the spot leans into a cinematic aesthetic supported by intricate sound design from MassiveMusic Sydney. The production highlights diverse settings and precise composition, underscoring the brand's identity within the media and entertainment space.
SBS · We Go There
The 'We Go There' campaign for SBS introduces a high-concept narrative filmed with a cinematic approach. The spot transitions from the intimate setting of a tiled public restroom to the expansive environment of a soccer stadium, following a sequence that prioritizes a raw, clean visual style. Developed by agency Droga5, the production was handled by The Sweetshop. The piece utilizes live-action technique to bridge disparate environments, anchored by a focus on natural and interior-based lighting.
SBS · We Go There 60" NSFW
SBS presents "We Go There," a 60-second broadcast spot that explores the network's identity through a high-stakes narrative sequence. Produced by The Sweetshop in collaboration with agency Droga5 ANZ, the film follows a protagonist from a stark restroom setting to the high-energy environment of a professional soccer pitch invasion. The production leans into a live-action technique, utilizing cinematic lighting and gritty realism to ground the rapid transition between environments. With original sound design by MassiveMusic Sydney, the piece maintains a steady tension through its action-oriented pacing and clean visual execution.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
